Zeiss presents the new HiPro mirrors at Mido

It is not always easy being first, being the best in your field, but Carl Zeiss Vision Sunlens with the Zeiss brand, guarantee high standards of quality, every day, with the 'pure vision, pure protection' philosophy confirming the Company's market leadership.

And it is precisely in view of Mido 2007 that Zeiss is presenting the HiPro family, the new mirrors, which preserve the brand's high standards of quality, whilst dictating the new fashion trends in the sector of sun lenses.

The password for 2007 is protection, without forgetting the Zeiss brand's characteristic style and taste. The HiPro family guarantees excellent visual acuity and greater eye care, thanks to the product's improved fit and resistance to scratches, and the surface's hydro repellent properties to allow for easier cleaning.

And that's not all! The new proposed mirrors have been designed and created in keeping with the latest fashion trends, and on the occasion of the return of mirrors to the most prestigious catwalks, Zeiss becomes a trend setter both in the field of fashion and sport.

The alternatives proposed by the Company cast a glance at the future, playing with modern, impacting colors, in shades of blue, silver and bronze.

For a look to be worn both by day and by night, Zeiss presents:

HiPro Blu: from the rising 'blue feeling' here is the new, light mirror in bright metallic blue.

HiPro Silver: following the new futuristic taste and sweeping through the lunear Silver galaxy to offer this new mirror that is warmer than the usual Silvers.

HiPro Bronze: among this season's modern tribal influences, this is the most refined alternative to gold, and with Zeiss it becomes even softer and gentler.

So, the HiPro family is the most immediate answer for all those seeking a fashion accessory, but who are especially attentive to the health of their eyes.

And in the field of sport too, HiPros give high lens performance, also in extreme light conditions; this is why, thanks to Zeiss's high standards of quality, HiPro Silver has already been chosen by the Alinghi team and by Mascalzone Latino.