X-Ice strengthens presence on north-American market

Continued success and expansion for the X-ICE brand, the eyewear line produced by Cadorna-based Immagine Eyewear. X-ICE is having excellent results not only in Italy, but also and particularly in the north-American market.

The United States and Canada have proved to be very important for the company thanks especially to the profitable and close collaboration between Immagine Eyewear and Canadian distributor SPLIT VISION eyewear. Thanks to this synergy, the north-American market is now of prime importance to the company and there has been an increase in sales of over 20% compared to last year.

Backed up by positive results, Immagine Eyewear has confirmed and consolidated its presence in the area by taking part in Vision Expo West, the sector reference event due to open October 4 in Las Vegas.

Split Vision's stand will be showing the season's bestsellers and some new additions designed exclusively by X-ICE for the US and Canadian markets.Immagine Eyewear's presence at the exhibition is part of a wider development and expansion strategy for the Italian brand in foreign reference markets; markets that, season after season, are becoming increasingly interested in the design of the famous brand. All X-ICE models are registered trademarks.