X-Ice sponsors Tiziano Ferro's summer tour

Since the beginning of the year, Immagine Eyewear, the company that produces the successful X-ICE sun and vision eyewear, has adopted a new and wide-ranging communication strategy aimed at strengthening its image and bringing it even closer to its target: young people with strong personalities who love music, entertainment and sport.

With this in view, X-ICE decided to invest in communication at various levels: a new, very striking advertising campaign, a media plan that includes the main Italian fashion and lifestyle magazines, a partnership with important sports events like the Cycling Tour of Italy and the Yachting Tour of Italy (which is still underway), and participation in major musical events.

The music scene is where X-ICE will be focusing all its promotional actions during the summer.

Leaving from Latina July 20, Tiziano Ferro's 'Nessuno è solo' Tour 2007 (Nobody's alone) will hit the Italian cities that are the capitals of summer entertainment: X-ICE could not miss this important event when Tiziano Ferro will be returning to perform live following the huge success of his latest album that came out last year and is still at the top of the Italian charts.

X-ICE will follow all the Italian stages of the tour and it has created a special pass for the occasion. From early evening, it will be distributed to everyone waiting to get into the concert. By showing the pass they can collect an original X-ICE gift.