Try Change: a 50-second spot that is published on the Alice portal

Spirit above all. Verve. That unusual ability to communicate a product making it the main actor of a fragment of history that goes where it wants because it exploits an unbeatable weapon: a smile.

It is the dynamic charge of Try Change's new 'discovery': a 50-second spot that is published on the Alice portal in these days and that is obviously also present on the flagship site for the glasses that change with you.

The spot has all the lively cheerfulness of youthful communication. The fastest. Ironic. Far from any convention. Charged with gradations of passion that are never predictable. Capable of being filled with different lives and intensities. Mobile and interchangeable, which is to say, constantly evolving. In other words, a communication that perfectly matches the qualities of Try Change.

50 seconds inspired by the shocking pink of an entertaining Try Girl who receives a giant gift package with an enormous human-sized doll inside accompanied by a lot of accessories. Those are the Try Change wishbones that the girl tries out on her inflatable toy.
Wishbones that she puts on that have an unpredictable triggering effect: if the eyeglasses are mimetic, the 'doll' is mimetic, if orange, he becomes reflective, if black, he is super-fashion, if nude ... he ... proves that he's not all plastic. Rather.

A creative discovery tinged with explosive humor that launches Try Change's communication in the playful and effective viral marketing environment, that alternative, lighting fast way that is increasing linked to sharing a message that a community then causes to grow exponentially.An example of today's word of mouth that confirms the power of an original idea like this and that emphasizes how much Try Change aligns itself every day with the contemporaneousness and vivacity of a decisively up-to-date communication.