The new team of brand ambassadors for Dirk Bikkembergs is on the field

The presentation of the new Eyewear collection under the Bikkembergs label by Dirk Bikkembergs also includes the launch of a new ad hoc advertising campaign, in line with the communication strategy and with the work that the Belgian designer has founded all his creativity on.

Indeed, it is by no coincidence that the choice of ambassadors lies with four star footballers who are already famous in Europe alongside some new youngsters full of promise for the football of tomorrow.

The 'magic team' that is the protagonist of the intense and suggestive images of the Eyewear collection 2007/2008 comprises: Alberto De La Bella defender for Villarreal, Daniel De Ridder midfielder with Celta de Vigo, Marco Andreolli, defender for AS Roma and Lorik Cana midfielder with Olympic Marseille.

They are the male faces of the brand who will be casting highly seductive glances with the two most creative models of glasses in the collection: eyeglasses, with arms in red acetate, and the sporty chic mono-lens mask sunglasses to avoid going unnoticed in the greyness of autumn.