The first multi-channel center of advanced services is created in the optical sector

B2VISION is born, the first company in Italy that aims to create a multi-channel center of advanced services in the optical sector. The company is controlled by WHYDOTCOM S.p.A. (a company specializing in the supply of innovative services for business networks) and FABIANO S.r.l. (a publishing house specializing in the supply of medical-scientific products with a high technological content, and a leader in the field of optics/ophthalmology).

The new .co's core business will chiefly be aimed at providing information, training and advanced services in the B2B sector. The new media-company is an absolute innovation in the field of global communication thanks, above all, to the centralness of its multi-channel offer - which will range from printed paper and the web-sat-mobile multi-channel platform to innovative services for direct Marketing.

The use of sophisticated technological platforms - also made possible by the important contribution of partner companies, such as Banca MPS for the E-Business platform, Didagroup for E-Learning and Postel for direct Mktg - will enable B2VISION S.p.A. to offer innovative services to all of the protagonists of the optical chain: producers, independent opticians, organized retail, purchase groups and end consumers.
The project, in fact, envisages action for both Business and Consumers.

The Business area will be structured into various instruments for information and training - the B2Eyes magazine, the B2Eyes.com portal and the B2Eyes Channel, an innovative multi-channel solution - which benefit from Fabiano S.r.l.'s thirty years' know-how in the sector, and innovative B2B services with special credit lines, set up with Banca MPS to eliminate the risks associated with credit management in the eyewear chain.

Whereas, with the launch of the portal benesserevisivo.it, B2VISION S.p.A. intends to offer operators in the sector a suitable and effective means of communication aimed at end consumers, as well as sophisticated local marketing instruments that can be activated through the portal.

Supply and partnership agreements are already being defined with leading organizations in the sector.

B2VISION S.p.A., which predicts a volume of business of approximately 5 million euros in the space of three years, will have its offices in Milan and Treviso.