Safilo Seventh Street: a new communication campaign

The new 'Safilo Seventh Street' collection of eyeglass frames is dominated by colour and is the focal point of the new images which reflect its young mood and free spirit.

The new Safilo Seventh Street communication campaign is truly captivating with its youthful style, soft atmospheres and poetic inspirations. The campaign uses young adults immersed in milk - symbol of absolute purity - to model its multicoloured collection.

Colour is everywhere: from the colour schemes and combinations found on the glasses, to the pastel backgrounds, masculine tribal inspired tattoos and feminine flower decorations, creating highly original artistic compositions in elegant harmony with the glasses' unique designs.

Safilo Seventh Street glasses alone are highly distinctive. With their bubbly, engaging new frames, they create a young and very trendy look. The essential design used in the men's collection - featuring sheet-metal and thin acetate frames - is emphasized by innovative stripes in fresh tones while the women's collection is marked by minimal constructions and bright colours.