Oxydo protects with Enfants Terribles

The Safilo Group has commissioned Enfants Terribles to create the communication campaign for the Oxydo and BlueBay brands. There is no doubt that the creative proposals presented by the agency for the two brands by the world leader of top level and luxury eyewear have high levels of impact and originality.

Certain not to go unnoticed, the new print campaign for the Oxydo sunglasses collection takes an ironic approach to protection and is in line with the lifestyle of the reference target. 'Have protected sex' introduces important social aspects: the invitation is to wear Oxydo glasses in any situation but, at the same time, it raises young people's awareness about the importance of protection, also when it comes to sex.

The photographs for the campaign are by Matteo Bottin and they will appear in major Italian magazines, on the Internet and in other initiatives throughout the country.