Marcello Lippi wears Try and chooses FIRC

Marcello Lippi, the coach of the National Team that won the last Football World Cup in Germany, has lent his face to FIRC (Fondazione Italiana per la Ricerca sul Cancro - the Italian Cancer Research Foundation) for a social sensitization campaign on scientific research against cancer.

In the campaign picture, Marcello Lippi, a convincing, determined and professional man, who faces challenges with grit and irony, is wearing the eyewear model TY574 by TRY - the housebrand of Allison, a company that has always been aware of social problems - which has accompanied him throughout every phase of his sporting victory, to help win this important challenge too.

The TY574 glasses belong to the Try brand's TRY TO WIN family. They have a drop shape and double bridge, and are personalized by the metal detail of the Italian flag on both stems. There is also a sunglasses version.