'L'Italia che lavora' prize (Working Italy) for Bushnell Performance Optics Italia

Important recognition for Italian Businesses that have particularly distinguished themselves in their sector for the quality of their work, the prestigious award 'L'Italia che lavora' will be awarded to Bushnell Performance Optics Italia on 25 March 2007, at the Lingotto Congress Centre in Turin. The managing director, Mr. Marco Ribaldone will be there to collect the prize in person.

The Bushnell Performance Optics Group has been operating in the sector of eyewear and sports optics for over 50 years. It includes prestigious names such as Serengeti, the well-known brand of top-of-the-range sunglasses; Bollé, the choice of trendy, young sports players for sunglasses, vision frames and ski masks; Bushnell, a leader in the production of digital photo-cameras-binoculars, telescopes, range finders, speed measurers and night visors.

Its commitment to research of the most innovative technologies, the latest design and the best, sophisticated materials, make the Bushnell Performance Optics Group Number One in more than 64 countries all over the world.

'L'Italia che lavora' is a valuable award, which rewards the quality of the work of the great Bushnell Performance Optics Italia team, in its hometown of Turin, the city of Industry. The prize will be awarded during a prestigious event, with Mariolina Cannuli as the guest of honor, and published in 'Il sole 24 ore', with the names of all of the companies awarded, as well as on the website www.ilsole24ore.com, with a direct link to the Bushnell Performance Optics Group's site.

The Company will also be able to personalize all of its official correspondence and communications with the award logo, hot printed on a series of labels.