Hot Wheels launches a new collection for the most daring

Inottica's latest Hot Wheels sunglass collection is apparently designed along two different conceptual trends that merge to achieve an outstanding result: casual punchy cheekily aggressive models designed to blend with an urban style and, intrinsically inspired by the fashion-street world.

This sunglass collection is beautifully in line with a glorious historical brand, such as Hot Wheels. High performance casual wraparound shapes charged with strong personality. It is no mere chance that the key words behind the collection are power, speed and attitude… because Hot Wheels eyewear is never a random choice - it defines a lifestyle.

The 2008 Hot Wheels sunglass collection by Inottica is distinguished by brightly coloured mirror lenses ranging from flame red typical of Hot Wheels' flames to bright yellow, icons with stylised skulls on wide shaped stems, wraparound opaque monochromatic frames with clearly visible logos and, extremely original aerodynamic models enhanced by precise chromatic combinations, i.e. brilliant electric blue or grainy translucid black with flame red stylised logos.

And, the fashion-conscious who are keenest on the latest trends will find over size mono lens masks either ranging from black to white or developed on shades of gold - the ideal super trendy solution for those who look for very special eyewear.

But there is more to it… the ultimate novelty in Hot Wheels' sunglass collection is the model with interchangeable lenses. With these amazing sunglasses the user can change lenses to achieve the ideal look for every situation.
Lenses are produced in three characteristic types: tinted lenses for a formal classical style, blue mirror lenses for very casual occasions in the city and, lastly, yellow lenses designed for snow adventures.