
Greece and Turkey for Vanni
New distribution agreements were signed during Mido with partner companies in the two countries that have just begun to visit opticians to present the 2007/2008 collection.
In Greece, Nico-design, the Turin company that produces Vanni, will operate with Paris Papavassiliou's company: the collection launch is due to start September 21 at the 'Thessaloniki International Optical Fair'.
The strategic market objective for Greece is to reach 5% of around 2,000 stores in the area.
Moiz Israel will handle the distribution of Vanni products in Turkey and aims to reach 100 selected outlets throughout the country.
Nico-design has always been oriented toward increasing the internationalization of its markets through distribution agreements with exclusive partners, worldwide. Specifically, with this new opening, it intends to geographically-integrate sales coverage in countries on the south-east coast of the Mediterranean. It can already count on fully-operational representatives in Morocco, Tunisia, Egypt, Lebanon, Israel and Cyprus.