Giancarlo Fisichella joins the Exalt Cycle team by VidiVici occhiali

Pole position for Exalt Cycle by VidiVici Occhiali: Giancarlo Fisichella, the official driver for the F1 Renault team in the World Championship 2007, is the new testimonial of the Company from Bologna's housebrand.

The XY chromosome feeds on sport once again, dressing the look of Giancarlo Fisichella.

So Exalt Cycle by VidiVici Occhiali confirms its role as a leader in the field of sport, supporting the big names of Italian sport. After the world of basketball with VidiVici Occhiali Bologna's black Vs, there just had to be the gripping challenge of the F1 circuits.

Untamed spirit, nerves of steel, natural talent, quick reflexes and a sophisticated driving strategy make Gianfranco Fisichella a modern-day hero. A charismatic driver, who has also won over Lele Danzi, VidiVici Occhiali's General Manager.

- I came, I saw I conquered... VidiVici Occhiali - declares Lele Danzi - is an evocative name, chosen intentionally. We love competition; we love to put ourselves on the line, in the awareness that to be a winner, a mix of instinct, professionalism, human skill and research is needed. And more. For us being Italian is a value; being Italian with an international outlook is a modus operandi. This is why we see the world of Formula 1 as close to us, and we are proud to support a Made in Italy driver.

The driver from Rome, who started out in with the Minardi Team in Formula 1 in 1996, will be back again this year in Renault's single seater - as a protagonist. The team has, in fact, assigned him the role of first driver in the 2007 championship, which will see him battling it out to win the world titles, Drivers and Manufacturers.

He is a representative figure of a charismatic sport made of competition, concentration, strategy, competitive spirit, as well as enjoyment and passion, which interprets the spirit of Exalt Cycle by VidiVici Occhiali perfectly.

A face with great expression, a sport with great media power.

The model worn by Fisico?
Archimede. Injected, in lyx with a wraparound, sculpturesque design made unique by its eccentric sprint: a fine metal thread outlines the eyelashes and decorates the nose with a third millennium hero armor effect.