Fabio Cannavaro on TV with Sting

From Sunday 8 April Cannavaro fans will also be able to see him in a Sting commercial.

The captain of Italy's National Football Team portrays the advertising campaign for the well-known brand by the De Rigo Group, on TV for two weeks starting Easter Day, on Mediaset networks.

The pictures show an ironic Cannavaro, in a particularly alluring portrayal, bare-chested playing with a ball reflecting the image of the glasses that he is wearing, a pair of Sting glasses.

The commercial was filmed in blue back, in Madrid, last fall, in High Definition System.

The agency Adver-performance was commissioned with the artwork under the supervision of the Art director Michele Moscon. While the photography and directing were entrusted to Dante Cecchin, Best Cinematographer 2005 and David of Donatello nomination for the film 'After Midnight'.

There are 200 commercials, opportunely planned during the peak listening times, in the advertising breaks of programs, such as 'le Iene', 'Controcampo', 'Grande Fratello', 'C5 Gran Sera' and 'Nonsolomoda'. The planned cover is 63% of the target, with 8 million contacts per week.