Eye-catching advertising campaign for Blue Bay

The new advertising campaign for the Blue Bay sunglasses and vision frames collection is decidedly eye-catching: sparkling and spirited, the new eyewear proposals stand out because of their young style and liveliness, just like the communication for the brand distributed by Safilo.

Created specifically 'for dreamers only', the stars of the campaign are fresh, clean-looking teenagers. In their Blue Bay glasses, they are projected into a fantastic world that's half reality and half fantasy.

Blue Bay glasses give a different view of the world, where details and situations make everyday life more fun. In fact 'See the fun!' is the payoff that sums up the campaign concept.

A multi-subject campaign, it emphasizes the desires of young people who dream of a colored world instead of the metropolitan grayness they are used to. The protagonists and Blue Bay cross the threshold into a magical, colorful universe: more romantic girls imagine playing with flowers and multicolored butterflies in enchanted gardens, and kaleidoscopic cities. The boys adventure into dangerous bush and evocative mountain forests, ready to discover new horizons.

Between teen spirit and an easy-chic look, the new Blue Bay eyewear collection highlights vivacious sunglasses with a sparkling heart in Swarovski crystals, as well as attractive models in multi-layer acetate with original plays of color. The vision frames are alluring because of their up-to-the-minute design in steel and brightly colored acetate silhouette and are always in line with the latest fashion trends. In short: the collection is what dreams are made of.