European Sales Veteran Joins REM Eyewear

Rem Eyewear strengthens its globalization strategy with the hire of industry-veteran Mauro Schena to direct its operations covering Europe, The Middle East, and Africa. Designed to reinforce REM's international distribution, Schena will oversee sales, marketing, and logistics for the region in which REM has been selling its brands for nearly two decades.

Schena comes to REM with 22 years of sales experience in the optical industry in Europe, including work as an optician and buyer, in addition to managing the European sales effort of several eyewear providers. 'Having such a proven professional as Mauro heading our aggressive growth efforts in that part of the world assures our customers will be better served and the execution of our global strategy will be well-executed,' stated Mike Hundert, REM President and CEO.

This new post comes at a significant stage in REM's global distribution vision. In July REMlaunched REM Australia, based in Sydney. That was followed last month with the opening ofREM's showroom and customer service center in Hong Kong, which is led by industry veteranDaniel Lai. Latin American sales are directed by Rafael Gutierrez, who celebrates 20 years atREM. Sales in the US are directed by yet another industry notable, Alex Papadopoulos. Eachregional leader reports to REM's Executive Vice President, Steve Horowitz, who is based at thecompany's headquarters in Los Angeles.