Cerruti 1881: the sober energy of precise geometry

Style is the language that creates the soul of a brand, developing a vocabulary over the years for expression in every possible form and becoming a lifestyle.

Cerruti has created characters that often share common ground with fashion but exist on their own above and beyond fashion and set the standard in terms of formal purity, linearity and masculine luxury that simply knows its place.

Lines and materials that confirm the constant desire for renewal with a side glance to history, producing a special rhythm in all the Cerruti collections.

In this eyewear collection geometry is used to create a mosaic of proposals that are fascinating in their absolute simplicity of shape, contributing to the design of eyeglass models that feature the surprise effect of interiors that differ from the patterns on the front.

Burgundy acetate conceals brick red inside, while navy blue reveals a glimpse of periwinkle blue and lilac and the temples inscribe the logo in complete form further enhancing the right angle effects, almost as if the name of the brand were to plunge like lead onto the sober energy of such unusual colours.
These are colours that remain sombre even while maintaining contained verve in the reds and even the whites, giving the right amount of liveliness with temples that originate from the same dimensions of the front piece to create slightly convex tips for an unmistakable '60s jet set look.

Cerruti is able to grant balanced vigour, cheer and determination to precise structural forms highlighting how classic language may become contemporary when it proves capable of embodying a reasonable sense of poetic license.
The result is a sunglasses model created entirely in metal where the colour of the injected tips affirms its own absolute character with squared lenses so useful in defining Cerruti Man sports line or street wear.

This is the same man who can wear indifferently a plastic sunglasses model with a nearly wrap-around shape and green or rosy lenses matched to a frame in black, Havana brown or khaki to show that style also can also consist in minute and light-hearted exuberance.