A new competition on zooppa.com promoted by Oxydo eyewear

Oxydo, the line of sunglasses and vision frames produced by the Safilo Group and dedicated to fashion trendsetters, embarks in a new adventure today: www.zooppa.com its first online competition for young creative talents.

Zooppa.com is an innovative virtual platform set up last March to offer companies an online space for their advertising campaigns, created with ideas produced by users.

It is on this website that Oxydo launches an exciting competition for the brand's new positioning. From September 27 through November 6, Internet users can take part in the competition by presenting their ideas for Oxydo's new ad. campaign. Visiting the website users can download the relevant documents, discover the mood of the collection and read the competition briefing. 'Competitors' only have to give their creativity free rein and send in videos, graphic designs, scripts or simple ideas for the new campaign. The winners will be awarded prizes (zoops convertible in dollars) listed on www.zooppa.com!

With 'zooppa.com', Oxydo's advertising becomes 'social': the first eyewear world in the new dimension of 'user generated' advertising.