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Safilo takes part in "The Italian art of doing things well"

Safilo takes part in "The Italian art of doing things well"

Safilo is one of the protagonists at the “L’arte di saper fare bene italiano” exhibition that began September 23 at the Villa Reale in Monza and will be open to the public September 26 and 27.

Organized as part of the first UNESCO world forum on cultural industries, the exhibition is a short but packed route with significant examples of Italian excellence that testify to the creativity, ingenuity and inventive ability that that has always characterized Italy.

Safilo is taking part in the exhibition with some of the antique eyeglasses from the Guglielmo Tabacchi Gallery, the largest and most complete private collection of artifacts linked to the world of eyeglasses and sight, and a selection of contemporary eyewear chosen from the most representative models in the Safilo collections of the past 5 years. The historical items include 16th-century bow spectacles, lorgnettes with tortoiseshell handles, 19th-century spectacles with side lenses and Fifties models with floral appliqués.
Standing out among the current models are the most successful sun and vision eyewear by the Safilo, Carrera, Oxydo and Bluebay house brands and by prestigious brands under license such as Gucci, Valentino, Max Mara, Max&Co., Diesel and 55DSL.

The “L’arte del sapere fare bene italiano” exhibition is in two sections: the national section displays numerous objects that have left their mark on the history of Italian costume and culture, not only in the eyewear field but also in craftsmanship, design, music and fashion. In the section dedicated to Abruzzo, the stars are the products manufactured in the region.

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