“Distintiva & Cool” is the new Carrera campaign

Conceived and created by MRM Wordwide Italia, the Digital Thinking Agency of the IPG international group, the new Carrera communications campaign continues to astound with atypical frames taken from different viewpoints to emphasise the idea of dynamics and originality that characterise the spirit of this collection.

The automobile, portrayed as a symbol of adventurous road trips, is the preferred setting for the development of these scenes: the protagonists, boys and girls who are both young and cool seduce us with a vintage appeal, all in keeping with the mood of the glasses they are wearing.

The girls are portrayed close up from original angles that highlight the first Carrera models dedicated to women. The boys instead stand out for their dynamic and distinctive style. Between clicks the images of new prescription eyewear frames steal the show, inspired by a 80s style that has lost none of its charm today: ample acetate forms with a strong personality.

Carrera proposes original and stylish products: between unmistakable style and sophisticated materials, new eyewear models conquer with a seductive design.