X-ide: new site now on line

Making a return after creative and innovative restyling is the official site of X-ide®, the historic brand by the company based in Calalzo di Cadore, which has always been renowned for its decisive personality and dynamic style.

The restyling is part of a wider communication strategy aimed at creating a more direct and interactive bond with end-consumers that will allow them to identify with the consistent and specific message conveyed by the brand.

Fashion, design, technology and a touch of irony are the elements that best describe the history and spirit of the brand and which form the basis of the recent transformation of the dedicated website. www.x-ide.it now has an obvious editorial format, with style and content inspired by fashion and design magazines. A solution that has been created to give more space to reading about product concepts and philosophies in addition to spreading and promoting the X-ide® reference culture and universe of design. The collection has been divided by themes for fast and intuitive navigation and to immediately reach individual and specific targets. The tailor-made and personalized spirit at the basis of the brand is also expressed in this way: each page corresponds to a concept and, therefore, to a type of audience with a well-defined philosophy and lifestyle.

The result is a site with punchy visuals and content for presenting a company that wants to be a precise benchmark for the market. The new portal is yet another demonstration of the key to the success of X-ide®: the ability to evolve and adapt to a continually changing market, but without ever deserting its original message and values.