VisionOttica returns to “Striscia la Notizia”

In seven 70” telepromotion spots from January 24 through 30 with Gabibbo and the Veline, Vision Service Group will continue to promote its VisionOttica chain in a follow up of the successful fall 2010 campaign, which led to significant growth of the network and brand awareness. With this flight, VisionOttica has advertised on TV during three of the past four months.

“Thanks to this new campaign, VisionOttica once again confirms its strong commitment to spreading the awareness of vision wellbeing and to positioning its optical centers. For this purpose, the chain does not resort to the price lever but it offers consumers professionalism combined with the attention to value for money”, explained VSG CEO Marco Procacciante. “The immediate start in January is part of a 2011 strategy that aims to keep people’s attention focused on the chain in order to increase the number of consumers at the optical centers”, Procacciante continued.

Focused on vision wellbeing, the telepromotion spots will advertise free Vision Stress tests at VisionOttica optical centers. This test identifies an individual’s vision characteristics to find the most appropriate optical solutions for his or her needs.

The initiative enjoys the important support and acknowledgement of the Italian Ophthalmology Society, which points out the considerable value of prevention for consumers.
Following the October 2010 telepromotions, 25,000 people visited the VisionOttica family optical center website and 5,200 people took the online pre-test.

The main subjects handled during the telepromotions will be presbyopia (with Zeiss progressive lenses) and anti-stress eyewear (Gunnar). In some scenes, Gabibbo and the Veline will wear anti-stress eyeglasses created especially for people who spend many hours in front of a computer, TV or other devices that cause eyestrain.