Training at Mido 2011

Eyemanager Forum is a must for anyone who wants to be updated on the most advanced and innovative sales techniques for the optical world. Taking place during the three days of Mido, the Forum will discuss the most important themes linked to sales techniques in the optical sector.

Eyemanager Forum will involve over 300 opticians, present a successful case history (a successful optician) for every event and a leading company that will talk about important and significant experiences to the participants. The presentations will be based on a television format with a speaker who will engage the public.

The Forum taking place during the Exhibition will handle the following subjects over the three days:
Friday, March 4 - 10-13 am – Selling progressives - 2.30-5.30 pm – Selling Top performance treatments
Saturday, March 5 – 10-13 am hall A – Selling beauty and niche – 10-13 am hall B – Selling with contactology - 2.30-5.30 pm hall A – Selling with professionalism and services - 2.30-5.30 pm hall B – Selling with technology
Sunday, March 6 - 10-13 am hall A – Selling graduated sun lenses – 10-13 am hall B – Selling with sport - 2.30-5.30 pm hall A – Selling with a layout and counter - 2.30-5.30 pm hall B – Selling with the customer’s database
The event is organized by the Fabiano Group and directed by DVC.