Sover: +11% in first six months

Sover will be at Silmo with good forecasts for 2011 turnover and 11% growth in the first six months. During this period, in fact, the Cannicci family’s eyewear company was able to count on the considerable recovery of some of its historical markets and especially that of Russia, where its affiliate, Sover M-Mosca, recorded 30% growth in its 17th year of business.

In addition to Russia, the Asiatic area is also showing good prospects for development: Korea, where Sover is present with private labels and designer collections – the Sover brands are 1A Classe Alviero Martini, Laura Biagiotti, MCS and the house brand of the same name; China, where the first results are already coming in twelve months after the exclusive three-year agreement for the 1A Classe Alviero Martini brand in a version created especially for Asian face shapes.

“Following the good results in Korea” – said Sover president Paolo Cannicci – “we have also built up the Chinese market, where by 2013 we count on having 500 selected outlets for the 1A Classe Alviero Martini and MCS collections. These are complex collections in leather that is mainly handcrafted. We have been able to maintain eyewear brand identity also in a market that is characterized by shapes that are completely different to classic production models”.

Turnover in Italy is substantially stable at +2%. “There are still no signs of significant growth on the domestic market” – commented CEO Vittorio Cannicci – “but it has maintained last year’s good levels. Obviously, we are counting on a larger increase with the brands for which we have created stylish and quality collections and that will be presented at Silmo”.

Investments also internally with management expansion. Its presence on the French, German, Spanish and Greek markets will be coordinated by Andrea Fiabane, former business developer at Luxottica, who joined the Cannicci team on September 1. The Sover group forecasts closing the 2011 year with turnover in excess of 26 million euros.