Rem Eyewear, more simplicity to reduce replacement times

Fashion eyewear is here to stay (in my lifetime).  What will change most significantly will be its distribution”. This is how Mike Hundert, number one at US company REM, sees the future of the sector in which he and the company he runs has been operating for years. He explained: “to decrease the repurchase cycle (the time between eyeglass purchases) we need to make the buying experience easier. We’ve always known that.  The internet is the portal that could achieve that.  No question, internet sales are a two-edged sword. It can sway consumers away from traditional retail. It can also help grow the market and speed up that repurchase cycle. ”.

Hundert also described the strategies that must be applied following the crisis that has marked recent years. “Strategy – he said – has stayed steadfast throughout.  that is, to continue on the path of building a global distribution organization founded on service and product.   during the deepest part of the recession we were frugal and it made us better at what we do and how we do it. As the economy grows our elevated competence and our sound fiscal condition will provide for more resources with which to help our customers be successful”.

But this is MIDO which is all about new products for the general public at the exhibition. REM Creative Director Nicolas Roseillier talked about this particular aspect: “we will be presenting new models in the expansion of our Converse Heritage collection as well as all our new JV optical and sun.
new Converse core and Lucky brand optical will be introduced , including new acetate colors and beveling [like the Converse Seek]”.

As to colors for the upcoming season, Roseillier explained: “over all we use accent colors like a horn red [converse heritage] and new brown and blue lamination [like the Lucky Brand Citizen]”.

It goes without saying that he will have a favorite model, or at least a model that will attract attention. The REM Creative Director reeled off a list of them: “Converse City Limits; Converse Heritage Court Feel in tartaruga; Converse Heritage Sun World champion in cristallo; JV V342 in chianti; JV sole V767; Lucky Citizen”.

Roseillier, who describes himself as “impassioned”, entered the eyewear world when he was working as an architect and designed a stand for a company in the sector: “my first contact came from my architecture background, designing a booth for an eyewear company, then designing from ad campaigns, pop, and displays, and finally to designing the frames ”.