Pramaor celebrates 40th anniversary at Mido
Forty years of history, growth and successes: for Pramaor, a leading Italian company for quality titanium crafting, the passing of time has coincided with the exploitation of ever-increasing opportunities and the achievement of objectives that have made it a main player in the international eyewear sector.
To celebrate this important milestone, Pramaor will be present at Mido 2011 with a new exhibit. Its revolutionary design and furnishings are the result of an attentive study of the spaces and product routes that will best enhance the collections of the house brands Blackfin and Bioeyes.
Facing the main square in the heart of Mido Design Lab in Pavilion 24, the Pramaor 40th Anniversary stand is an enormous titanium box with the company logo and an imposing 40th anniversary logo on two sides of the exterior. In accordance with the rules of neomadeinitaly™, the entire structure is made from residual processing materials with an interior where visitors can find out about and appreciate the Italian style and technique conveyed by Blackfin and Bioeyes eyewear. Members of the public will be able to “interact” freely with any of the new frames on display and have their image memorized by two digital mirrors. Lastly, the photographs can be e-mailed or uploaded to the preferred social networks directly from the stand.
“We are really enthusiastic about this stand” said Pramaor president Nicola Del Din. – “It represents the continual process of research, innovation and attention to design that the company has pursued for many years. What’s more, we are sure that the numerous visitors at Mido will enjoy the originality of this creation. Mido is a truly international showcase and celebrating the 40th anniversary of the company’s foundation in front of such a vast public will be an emotional occasion”.
Pramaor’s first 40 years speak of a continually changing company that looks at the future with huge confidence and enthusiasm. Thanks to an innate ability to be daring and keen strategic vision, Nicola Del Din has made the Agordo-based company a perfect example of dynamic entrepreneurialism that does not neglect traditions and product culture.
