Prada presents new products for next season

The Prada Woman Spring/Summer 2012 eyewear collection transforms glamorous and sexy concepts into something modern and fun.
Shapes highlight generous sizes as well as refined lines and the brand’s iconic details. The “disproportions” intentionally create unusual accessories inevitably linked to a modern attitude.
The collection’s contrasting ethereal colors of Phard and Cammeo are the real stars of the season, followed by deep shades of ruby.
The class of the Prada Man is reconfirmed with more fashionable details that emphasize clean, linear shapes where metal details are skillfully dosed on the temples. The models for the winter season are elegantly developed to make a timeless statement.
The season’s must is green for the lenses in an unusual contrast with a gold frame.

Model SPR 04O
The après-ski Prada “Illusion” Sunglasses wraparound is the glam icon of the international scene in the eyewear world. The antipodes of usual standards, explosive shapes and ethereal colors create magical contrasts. Phard and Cammeo, the colors that conjure up illusions, while Black and Talcum remain the eternal colors of the brand’s collections.

Model SPR 09O
A model in the “Swing” family with soft, wraparound shapes. Sophistication and flowing lines blend with modern, feminine sensuality. Temples with the Prada Milano 1913 handbag logo. Available in classic Black and Tortoiseshell, Smoky Pumice, Smoky Berry and Smoky Cobalt.

Model SPR 50O
Elegance and minimalism of unequivocal beauty. The lightness of the rimless frame is enhanced by the soft lines and sinuous shape of the temples. The arrow is the icon logo of recent years. Full color Black, Periwinkle and Purple are joined by Smoky Tortoiseshell and Rust.

Model SPR 52O
Refined design makes this eyewear a cult. Metals in delicate shades are combined with cat-eye shapes outlined in plastic and the “arrow” logo is the seal of style. A color palette of Black, Ivory, Ruby, transparent Papaya and Smoky Camel.

Model SPR 51O
Inspired by the ‘50s, Prada “McNamara” follows the new rules of style.
The combination of metals contrasts with ultra-light plastic temples with the “L” logo, the unquestionable trademark of the Milan fashion house. Metal color combinations are Matte Black/Polished Black, Brunito/Lead, Black/Steel, Blue/Steel, Matte Gold /Polished Gold.

Model SPR 10O
The ‘80s still leave their mark as this eyewear demonstrates. The concept expressed is that of comfort at the service of style. The “arrow” logo, the indelible sign of the brand’s essentialism, is combined with colors ranging from Black to Ivory, from Tortoiseshell to Smoky Tobacco to Smoky Black.

PRADA VISION

Model VPR 13O
Folding eyewear in classic chic: innovation and style unite. Versatility and efficiency without forsaking class are the ideas that inspired the design. In Black and Tortoiseshell with Crystal lenses in full Crystal color: Charcoal, Brown and Green.

Model VPR 09O
A new conception of elegance. The triangle, the eternal symbol of the Milan fashion house, has become a sophisticated flexi hinge for cleaner lines.
Prada lettering, the seal of a style that is pure and always minimalist, now appears on the temple end pieces. Colors range from Black to Brown to Blue with Horn veining to Ivory and Black with colored stripes on the inside.