Porsche Design is 40

The renewal of a great legend in design: the first eyewear designed by Ferdinand Alexander Porsche in 1978, the legendary P8478, has returned in its unmistakable original shape to celebrate Porsche Design’s 40th anniversary.

A unique style, an icon that achieved global success, has been revived unchanged except for technologically more advanced material, titanium, and a bridge engraved with “40Y”, the symbol of this extraordinary new version.

The mechanism for changing the lenses was considered revolutionary and it still surprises to this day because it allows the eyewear to be adapted to suit different vision requirements and light conditions.

Created specifically to celebrate one of the most sought-after brands in the international world of accessories, P8478 sunglasses are among the protagonists of “KEYWORDS”, an exhibition of wonderful photographs by Giovanni Gastel, one of the great masters of contemporary photography, at Corso Vittorio Emanuele, Milan, from December 13 through 23.