Polar re-launches legendary blue lenses at Mido 2011

Since its creation, the Polar brand has been one of the protagonists of the blue lens era and its incredible success in eyewear of the ’90s: in 1993, Polar established itself on the sunglasses market by making mirrored blue lenses its strong point and by building its young and extravagant identity around this must-have accessory of the time. With huge pleasure and satisfaction, the brand now welcomes the return of this fashion to center stage as one of the main eyewear trends of the moment.

Blue lenses made Polar history, an unmistakable style that is part of its DNA and is now reinterpreted in a dynamic and extremely attractive contemporary collection. A renewed vintage line of different shapes and colors, naturally combined with the blue lenses and images that they conjure up. Blue is the color of purity, but it also signifies a desire to live free of constraints, to express emotions and give voice to personal creativity. This is the most genuine spirit of the Polar brand: a statement of personality that will never go unnoticed and will leave its mark wherever life takes you.

Mirrored blue lenses are the undisputed protagonists of the collection. They enrich frames in black or silver polished metal to create an exclusive play of colors that again emphasizes the decisive and original character of the brand. And last but not least is the extraordinary vision comfort guaranteed by the exceptional Polarized Premium® lenses that ensure excellent color perception and optimum vision, especially in bright light.

Special sunglasses for those who love to dream… nel blu dipinto di blu!