Optical Master Club presents Vedo Magazine

Individuality and strong sales support are the fundamental aspects on which OMC bases its mission and it is precisely these guidelines that led to the creation of Vedo Magazine. Now being distributed, the first edition consists of 68 pages devoted to the world of vision.

The magazine is not limited to providing consumers with correct and updated information about products, it also defends the traditional optical channel and the role of the optician-optometrist.

Even though sensitivity to cost has increased, the aim of Vedo Magazine is to help users understand the importance of top quality products and, if necessary, justify the costs that are an indicator of “better performance”.

In short, it motivates users to be more knowledgeable and choose where they make their purchases. A new awareness that encourages them to give preference not only to “independent” opticians but also to those places where reliability, expertise and all round quality are of prime importance.

A useful tool for initiating and maintaining a durable and profitable relationship with customers, the magazine is distributed free to all outlets registered with Optical Master Club.

This project has been embraced by leading companies in our sector (Bausch+Lomb, Carl Zeiss Vision, Essilor, Galileo, Optox and Rodenstock), which have contributed to the high level of its contents.