Nouveau Eyewear at Mido with the new collections

Different targets and a single goal: to offer collections that meet all practical and aesthetic requirements, giving the wearer an unrivaled comfort. A difficult task to accomplish but Nouveau Eyewear has been a leading provider of frames for over 25 years and as veteran of the industry, the American company always satisfies a diverse target market, focusing on a perfect blend of colours, materials and designs to create unique styling.
Nouveau Eyewear has been able to address its collections to the tastes and needs of its customers through collaboration with leading European designers who have given the products a unique style. In particular, the Umbro and Nickelodeon collections are the ultimate expression of that combination of quality and design that has allowed these brands to conquer the international eyewear market.
Umbro is a Nike-owned football brand that translates a sporty, casual mood into eyewear and sunglasses. The touch of an Italian designer and a range of colors in shades of blue, black, brown and gray convey the right balance between fashion and function so the styling ensures the wearers an on-trend, attractive look. Optical frames wisely match the craftsmanlike care of the details to the sobriety of the semi-rimless style, modern and simple in its refined color combinations. Sunglasses distinguish themselves by sculpted and wrap-around design for a perfect sporty style. Carbon fiber, stainless steel and acetate are the three elements that characterize the Umbro collection featuring its famous diamond logo which is synonymous with high quality.
The Nickelodeon collection is cheerful, colourful and vibrant. Highlighted are the SpongeBob SquarePants and Dora the Explorer collections - based on the beloved characters of the cartoons known around the world – directed to the children's market between the ages of 3 and 12 years old. Both character collections offer optical frames and sunglasses made of combination materials, non-allergenic metals and are fully equipped with special protective coatings to ensure maximum safety for the wearer. In particular, the Dora the Explorer collection, designed for a feminine target, masterfully combines a style inspired by the latest fashion trends, to delicate nuances of white, pink and blue and bright tones like red and green. The SpongeBob SquarePants collection offers brightly colored frames, double action spring hinges and shapes very close to the adult world. The fun world of Nickelodeon is represented in every style which features unique character details.