Nike invests in eyewear collection

Nike welcomed a totally new sales force of agents with long experience and a strong presence in Italy to its headquarters in Beaverton, Oregon, for five days of full immersion in the Nike world. The main subjects were future international development strategies and, above all, those for Italy, and eyewear collections with particular focus on the Nike Vintage lifestyle line.
This was just the first step of a coordinated investment strategy that will continue in the coming months with other significant actions and initiatives. For further information and an in-depth look at the Nike eyewear world, visit the new website, www.nikevision.com