New Puma vision eyewear for Spring/Summer 2012

Lightness is the dominating theme that inspired the materials and the tapered design of the new collection; all models feature a fashionable, ultra-slim look emphasized by elegantly sporty, sleek lines and bright colors. Ideal for any occasion, the models are extraordinarily comfortable thanks to a perfect fit given by technical details of shape, innovative materials, a non-slip rubber coating and precision molding.

Some of the top models in Puma’s special new collection are exclusively for girls and the more demanding fashionistas among them will find this eyewear irresistible!

The Puma vision communication campaign will be in line with the social campaign introduced by Puma in 2010. "Puma opened up the road to the sport-lifestyle idea and built the brand on the basis of fun", said Puma Marketing Manger Antonio Bertone. "With the launch of Puma Social, we want to honor groups of friends who know the joy of practicing sport at the pub rather than the gym. The campaign moves away from the idea of organized sport to celebrate timeless and genuine social sport."

micro μ (cod. PU15352)

Less is more!! Minimalism becomes a plus that enriches the minimalist and clean design concept of this exclusive frame, where simplicity is combined with vivacious “tutti-frutti” colors and sparkling nuances. Girls will go crazy for today’s delicate purple and ultra-new blue, whereas guys will find the impactful black/red combo or khaki color irresistible and totally cool.

nano n (cod. PU15355)

A slim, seductive frame for teenagers, with a slightly curved, tapering line for a ‘50s-inspired feminine look. Its sportiness is given by trendy color combos and a transparent core.

milli m-II (cod. PU15349)

Male passion for competitive sports animates this highly appealing model that perfectly enhances the style of a really cool guy! Conceived to accentuate the feeling of speed through sleek design and rubber end pieces, this frame is available in an extraordinary range of colors and new nuances that emphasize the look!

milli m-I (cod. PU15348)

The ultimate in accessories for cosmopolitan trendsetters! Fashion meets sport in the splendid design of this eyewear. In classic solid colors or tortoise, the impactful front piece blends pleasingly with a core-revealing transparent structure for a look that’s super-light. The feeling of vitality is increased by the leaping puma logo on the temples.