Mido365's here

Starting 4 March, MIDO 365, the evolution ofwww.eyesway.com will be up and running. A new face that will however offer the usual, albeit expanded and more thorough information every day of the year through the brand-new MidoNews365 newsletter.

The Eyesway information portal, set up in 2002, has earned a great deal of recognition over the years, becoming an authority for the industry. As a logical extension, Eyesway and Mido have joined forces with a view to catering to the readers’ needs in the best of ways and helping them stay in the loop through ever more direct contacts with companies.

Starting 4 March, the graphically revamped on-line portal will be accessible during the exhibition days at a special stand in the Press Village. Mido365, backed up by its numerous partnerships with the most authoritative industry players, is set to become Mido’s official information tool and will be available year round to offer new, interesting and reliable information to all its readers.

The information system takes its cue from the tried-and-tested Eyesway system and will be sending MidoNews365, a daily newsletter in Italian and a biweekly in English, to all registered users. That’s not all. In order to allow everybody -- even those who may not be registered yet -- to access our information, the news can also be easily consulted from Mido App not only during the exhibition days but constantly throughout the year.

With this new tool, Mido comes into direct contact with its trade people, building a strong, profitable synergy with them each day because of this ongoing information.