Mido and Porsche: a winning combination of design and uniqueness

Visitors to Mido 2011 will have a rare opportunity to admire the 4 Porsche Caymans with creative new skins by young designers, finalists in the international Radically Porsche competition, organized by Porsche Italia. The sports cars will be on display in a special ‘plaza’ designed to show them off to visitors to Pavilion 15.

More than 1,000 designers from around the world participated in the competition. All Porsche lovers, they submitted their imaginative skin patterns for the Porsche Cayman, designed to creatively express the attributes of this quick, agile sports car. A short list of 30 designs was compiled by a jury of designers, architects, and staff at Porsche Italia; web users selected the 4 finalists whose creative skins can be admired at Mido.

In addition, thanks to Mido’s partnership with Porsche, the Porsche Panamera (the carmaker’s exclusive sedan) will be on display at the VIP Club in Pavilion 24, where select visitors and VIP exhibitors will be able to get an up-close view.