Hugo Boss: the winners in Barcelona

The competition organised by Safilo and Hugo Boss has come to an end. During the last weeks this promotion focussed on the Boss Black Eyewear collection and especially the sunglasses Alex 99, worn by the crew of the Hugo Boss yacht which is skippered by Alex Thomson.

Operative in five European countries – Italy, Spain, France, Germany and the UK – the competition was opened to the public on the 1st October 2010 and closed on 15th November 2010. A cornerstone of the initiative – backed by an advertising campaign in a number of the most important European sports journals and by intensive promotional activities in major stores – was a website in five languages filled with information about the product, the yacht and its skipper.

In the last weeks, a winner has been drawn for each country and he will rewarded by a prize consisting of a trip for two people for four days to Barcelona, from 30th December to 2nd January 2011.

In the Catalan city, the winners and their accompanying persons were able to spend an unforgettable end of the year when they will experience the special atmosphere of a challenging yacht race and meet the skipper Alex Thomson and his crew.

The 31st December at 1pm marked the start of the Barcelona World Race, the unique double-handed round the world race that links the two worlds of solo and fully crewed oceanic racing. This year, 15 boats have competed with each other while circumnavigating 25,000 miles across the planet’s most challenging seas. This futuristic ocean race, followed by millions thanks to the latest communications technologies, has already become a classic after just one edition.