Hoya presents winners of "Mettiti in Vista"

Huge success for the “Mettiti in Vista” competition organized by Hoya.
The company awarded technological iPhone4s to the three best store windows displays prepared by opticians using the materials in the special “Hoya Vision Wellbeing Kit”.

The distinctive message, with its attractive, elegant design was inspired by the highly visible advertising campaign that appeared in main national newspapers and magazines such as Corriere della Sera, La Gazzetta dello Sport, Il Messaggero and Oggi. Opticians from all over Italy took part in the competition. From Bolzano to Trapani, store windows were decorated with polka dots and even toy Dalmatians wearing eyeglasses.

Choosing the winners was a long and difficult task for the judges. The photographs submitted showed really attractive displays, which made it difficult to choose: one wore a polka dot dress with a child in a Dalmatian costume, many put toy Dalmatians in their windows, and the majority used all the material supplied as well as materials from other Hoya promotions.