Glassing to communicate through Connexia

Created in 2008, the Glassing brand of sunglasses owes its success to three young guys, Stefano, Matteo and Alessandro, who, on the beaches at Formentera and Ibiza, used a vending machine to promote and sell their sunglasses.

They are now ready for the Italian launch of their new collection Music Skin 2011. The three different lines, Blues, Funky and Indie, are inspired by the vintage shapes of the most popular eyewear and the musical genres that have made music history.

The job of launching the brand and its collections was given recently to communication agency Connexia, which will handle public relations and press office coordination for the company.