Francesco Facchinetti is the new face of Sting

Big news for the well-known brand name of Sting eyewear, that with the onset of 2012 will powerfully relaunch its creative image…with the selection of an explosive spokesperson: Francesco Facchinetti!

Dynamic and always happy, the ex-DJ – now an all-around showman – is beloved by the youngest, embodying the style and philosophy of Sting, a lively and colorful brand name of eyewear that has always been a benchmark for young people and teenagers.

This important decision made to further enhance the corporate image marries perfectly with the new collections, which were accurately restyled for 2012: lively and brightly colored frames with shapes that are just as trendy. The Sting Xs line has been expanded and is more sophisticated, dedicated to youngsters who merit particular attention this year.

The new spokesperson, Francesco Facchinetti, is a celebrity with charismatic impact; when sporting the new sun and vision frames, the star of Sting communications seems to personify the latest message: “FOCUS ON ME ”!

A unique optical effect with many colored pixels emphasizes the truly unique stars as they emerge from the background: Facchinetti’s makes faces and amusing glances while donning the new Sting 2012 model, always out of the box and always in line the youthful Sting public. The brightly colored photos, in addition to being the object of a press and radio campaign, will enter with the 2012 collection in all Sting retailer stores, where the materials will recall the lively ‘pixel concept’ .

A season rich in innovations and creative inspirations for Sting, house brand of the De Rigo Group created in 1985, which demonstrates constant attention dedicated to remaining one of the trendiest brand names for young people.