Essilor chooses Ad Mirabilia for its communication

Essilor Italia, the subsidiary of the French group that is the world leader of the corrective ophthalmic lens sector listed on the Paris Stock Exchange, has appointed Ad Mirabilia to handle the press office and public relations for its products and technologies.

Thanks to its international organization and Italy-wide presence, Essilor is a reference point for the ophthalmic sector as well as a privileged observatory on the world of vision correction.

The company’s products represent excellence in the field of top quality vision solutions that meet the highly personal needs of all targets for all types of lenses.

Top of the list among them is the extensive Varilux range: this leading brand in the progressive lenses field was invented in 1959 by Bernard Maitenaz, the engineer who began the long history of innovation.