Cecop goes to Brazil

The Cecop Group is continuing its international development program and has gone to Brazil to offer the country’s independent opticians the same successful formula that has already made the buying and services Group a European leader.
Already in Spain, Italy, the United Kingdom and Portugal, Cecop has arrived in Brazil with its considerable experience in supplier relationships and in offering marketing and communication services with independent opticians in mind. The Group’s success rests on two pillars: respect for the freedom of opticians and the offer of top level services that provide tangible support and help for growth. A formula that has already converted over 550 opticians in Italy who are benefiting from the services of a chain while maintaining the freedom of an independent optician. The Group’s aim is to improve profitability for all members, enhance their image, and give them support for buying and selling.
Because of its high potential for growth, Brazil has been chosen as the gateway to Latin America and represents an important stage in the Group’s international development. To welcome all members (including those from overseas!), the atmosphere at the Cecop stand at MIDO will be even more relaxing as befits its slogan, “Relax, Cecop’s here”, the leitmotif of the company’s participation in the exhibition. The Cecop stand aims to be an oasis of relaxation not only for members, but also for opticians who want to know more about the opportunities offered by the Group: a fantastic massage to be enjoyed at the exhibition is waiting for them.