Carrera presents new ad campaign

Carrera, the international brand and icon of fashion eyewear, has presented its new worldwide communication campaign: highly impactful visuals that will attract public attention all over the world.

Conceived and produced by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign highlights the narrative aspect of the new communication: a portrait of a new generation that lives every moment of life to the full. The message is direct and immediate thanks to a clear and engaging headline: “AFTER ALL, NO REGRETS”, an incitement to live an intense life with personality, no regrets and Carrera sunglasses and vision frames as inseparable companions at all times.

For the protagonists of the campaign, the only rule is to “live life in the fast lane”: for the young men and women of the “Carrera generation”, the pace of life is fast as they search for clean fun, new emotions, new people to meet, lively nights and new dawns to watch.
In the new and original visuals, the protagonists are depicted in real-life situations after experiencing intense moments without sparing themselves and without regrets.
The new Carrera campaign is part of a wider communication project for spring/summer 2011 and includes a highly impactful and surprising video directed by Marco Gentile, a young talent in Italian cinema.
The important worldwide campaign begins February in a complete and wide-ranging media mix that includes the web, print, outdoor and cinema.

Also ongoing on www.carreraworld.com and in social media networks is Carrera’s commitment to consolidating the actions begun in 2010.
For the upcoming season, Carrera, the reference brand for anyone who wants to be authentic and in fashion but without making compromises, presents original and stylish proposals: unmistakable style and sought-after materials for new eyewear models whose winning design is sure to captivate.