Boss Orange: the "See it funky tour" is a great success

The “See it funky tour” of Boss Orange Eyewear, that touched upon many of the trendiest European locations between June and July 2011 was concluded successfully, having involved collection fans in a series of fun and decidedly “funky” events!
Inspired by the “Bless the boring see it funky” campaign, the tour began on June 17 in Germany before moving on to Italy, France and Spain, stopping at 8 of the most glamorous beach clubs in the trendiest locations, including Cologne, Berlin, Milano Marittima, Rome, Paris, Nice and Valencia, before closing in Barcelona.

The locations, customized by displays, beach equipment, and a colourful pick-up dedicated to Boss Orange eyewear, hosted enormously amusing activities, like the fantastic challenges on the mechanical surfboard.

The “protagonists” of the tour – the brand new Boss Orange eyewear – conquered everyone with their youthful and irresistible spirit, somewhere between vintage appeal and urban inspiration, in a perfect mix of diverse styles with original colour combinations and unique details. Guests were able to try out new models from the collection and wear the glasses while putting themselves to the test on the mechanical surfboard.

All the guests received amusing customized Boss Orange gadgets, while the images of the most entertaining performances were posted on the Facebook fan page dedicated to the tour http://apps.facebook.com/seeitfunkytour, where they can be seen to recall the “funkiest” moments of each stage of the campaign!