Zerorh+ presents new advertising campaign

Fabio Capello, the coach of England’s national soccer team, Alvaro de Marichalar, the Spanish aristocrat who holds the world distance record for jet skiing across the ocean, Hrisopigi Devetzi, Olympic triple-jump silver medalist, Giovanni Soldini, the expert in long-distance solo sailing, Giancarlo Cangiano, offshore pilot, Alex Ascenzi, Olympic triathlon hope, Maria Pia Ghedina and Alberto Ronchi, ski instructors in Cortina. This is the shortlist of testimonials for the new spring/summer 2009 eyewear advertising campaign.

“The athletes we have chosen as our brand’s testimonials/friends are an exceptional combination of strength, passion and performance. They are perfectly credible examples because we seek a deep understanding of, and identification with, the elements that link sport to our eyewear” was how Stefano Fabris, general manager of the ZERORH+ Business Unit, presented the new institutional campaign. “It’s a choice that conveys credibility and stems from the specific requirements of each discipline and the search for quality in an item that athletes wear, which ZERORH+ eyewear guarantees because of its top-level quality.”

The new Zerorh+ campaign will appear over three months, from end March through June 2009, with blanket coverage of prestigious Italian magazines aimed mainly at a male target.

“In a panorama where designer sport chic doesn’t always meet the requests for high levels of technology, the ZERORH+ revolution is pure luxury in sport.”