Success at Mido 2009 for Marchon
The Marchon Group, the world’s third-largest operator in the eyewear sector, took part in the 2009 edition of Mido and crowned a very important year that included the entrance of VSP, the American group and world leader of the vision insurance services sector.
Visitors to Mido were aware of the Group’s new strategy that has been put into effect by strengthening management and focusing on European and Asian markets.
At the 2009 edition of Mido, the Group presented about 80 vision and 20 sun models from its various licenses - Calvin Klein Collection, ck Calvin Klein, Nike, Flexon, Fendi, XGames, Michael Kors, Emilio Pucci, Karl Lagerfeld, Nautica and Airlock – and the exclusive for the first eyewear collection by Jil Sander as well as the Italian launch of the Sean John collection.
In terms of design and comfort, the most innovative proposals included Calvin Klein’s ck sunglasses with a 4GB USB key in the right temple, which can store data, images, videos and music. The two models in three colors that were presented have the logo on a metal tag and the key is immediately available by detaching the end part of the temple.
“We are very pleased about the response at this edition of Mido”, commented Marchon Italy managing director Giancarla Agnoli, “and the interest in our stand that was also shown by numerous, important European and Asian clients. Our Group’s strategy and uniqueness did not go unnoticed, especially in today’s market where it is of primary importance to respond to the current needs of consumers with products that are instantly recognizable, durable, creative, innovative and authentic. From this viewpoint, a key role will be played by Marchon Italy, the Group’s only production company, which will make an indispensable contribution to the definition of new stylistic, production and distribution strategies at global level”.
“The current growth plans” Agnoli concluded, “give priority to building up our presence outside the American continent so that we can achieve greater geographical diversification. In the vision care area, the new VSP-Marchon company is capable of identifying new growth prospects and opportunities for development in an eyewear sector that is highly competitive, because it can reach end-users with a comprehensive offer of products, service and assistance”.
