Six new faces for Vogue Eyewear
Vogue Eyewear is always young, spirited, glamorous and in step with the times and in its new communication campaign it invited all young women with a passion for fashion to feel that they are always the protagonists and play around with their style to interpret the latest fashion trends. In its new communication platform for 2010, the brand shines the spotlight on the young women who define their look every day with Vogue Eyewear. Six of them will substitute top models of the level of Gisele Bündchen and Daria Werbowy, the testimonials throughout 2009, to become the new faces of Vogue Eyewear in the 2010 advertising campaign.
The women were selected on www.vogue-eyewear.com between April and end-June 2009. Six countries were involved: Brazil, France, Greece, Italy, Spain and USA, and every day almost 35,000 women sent in their photo in the hope of becoming the new Vogue Eyewear testimonial.
The six winners, one from each country, were first selected by an internal panel and then by popular vote on www.vogue-eyewear.com. The technical jury of photographers, talent scouts and fashion experts crowned the winners the new faces of Vogue Eyewear for 2010.
Alice, 20, from Como, Italy. Fatine, 25, from Paris, France. Lydia, 28, from Los Angeles, USA. Sara, 22, from Lerida, Spain. Aline, 25, from Aracatuba, Brazil, and Niki, 24, from Peoymno, Greece, are the six women who will take over from top model Daria Werbowy starting January 2010 and will represent Vogue Eyewear, worldwide. The new Vogue Eyewear advertising campaign was produced in Milan September 2009 by Valentina Aimone and Francesco Musati, two established photographers who have worked together since 2000.
Fabio d’Angelantonio, Chief Marketing Officer of Luxottica Group, said: “Vogue Eyewear is the Luxottica brand that has always targeted a young, glamorous and fashion-conscious public. After several years of working with internationally-famous top models, this is the first time that Vogue Eyewear has chosen six ordinary young women and has turned them into testimonials, a confirmation of the brand’s desire to be even closer to its reference audience. We are very pleased about the number of women who have taken part in this initiative. The new Vogue Eyewear campaign is the realization of a dream that is shared by a great many of them and is an experience that will make our brand even more credible and exciting”.
