Silhouette presents Virtual Mirror
Silhouette was the first eyewear brand to specialize in the aesthetics of vision and sun rimless frames. Silhouette now presents an innovative online service for virtually trying on glasses at home from your computer: Virtual Mirror.
Virtual Mirror is part of an exclusive Silhouette Rimless Aesthetics Program that was launched worldwide in spring 2009. In collaboration with renowned makeup artist Mary Greenwell, Silhouette has developed a simple and unique aesthetics concept that shows you how to choose the perfect model for your face. The free service is available on www.silhouette.com.
Since 1964, Silhouette’s philosophy has been: “The best shape for eyewear is dictated by the wearer’s face”. Aesthetics in the eyewear field is the harmonious balance between the frame and the wearer. Emphasis is on natural beauty and the personality of the individual: distinctive features and needs are the fundamental starting points for choosing the best model.
For the first time, anyone who wears glasses can try on Silhouette models with the online Virtual Mirror. You can try new models, new colours and experiment with different lens shapes in an almost infinite variety of combinations. So you can choose the eyewear you prefer before you go to the store.
With www.silhouette.com/virtualmirror, it’s simple to upload your photo and try on the Silhouette models by selecting them from the huge range of lens shapes and colours. Every model is available in different colours and lens shapes. This allows users to try on the entire range proposed by Silhouette and find the model that best suits their eyes and features. And it’s fun!
When the preferred Silhouette model has been chosen, users can email a photo of themselves wearing the eyewear to relatives or friends, or they can print it and take it to their optician’s store to try on the real model. If you don’t want to use your own photo, there are four faces to choose from on the website so you can see how the eyewear will look.
“Virtual Mirror is a revolutionary online consultancy service that brings people closer to the eyewear world and it is the first of numerous aesthetics-linked projects that Silhouette is launching in various countries”, said Silhouette CEO Arnold Schmied.
