Show at Silhouette stand during the 4 days of the fair

The Austrian brand and leader for the production of rimless sun and vision frames organized an innovative event during Mido. It invited its clients to see an exciting show aimed at communicating its new strategic vision and lay the foundations for a sound and successful partnership. The initiative was highly successful and during the 4 days of the fair over a thousand Italian and international clients attended and enjoyed the event.

2009 will be a year of renewal and strong emotions for Silhouette, as it will be for its partners and those who wear glasses every day.

Silhouette is the first brand in the world to specialize exclusively in the design of rimless eyewear. The philosophy that has distinguished the brand since it began is based on a single belief: all people are unique and the glasses they wear must enhance their face and be a pleasure to wear. Silhouette founders Anneliese and Arnold Schmied put their vision into practice in 1964. Their frames had to be more than simply a tool for improving sight: they had to be beautiful accessories.

The story and the future of the brand are dedicated to individualism and a passion for innovation oriented toward the constant offer of new perspectives and the possibility of SEEING WITHOUT LIMITS.

A long-term business strategy and an incisive distribution policy characterize the new road that Silhouette has decided to take in the company of the best opticians in the world.