Salmoiraghi & Viganò Music Station now also online

Salmoiraghi & Viganò strengthens its online communication with the launch of its radio web produced by Tailoradio, the specialists in in-store and web radio production. The Salmoiraghi & Viganò Music Station, which for several years has been transmitted in more than 300 Italy-wide outlets, can now be heard on www.salmoiraghievigano.it.

This strategic decision is based on last year’s considerable growth in the number of people who listen to their brand’s web radio at home and in the office. The latest data show constant growth in Europe: 12 million listeners in the United Kingdom, nine in France and seven in Italy. «The phenomenon of personalized web radio for the big brands» stated Massimo Petrella, president of Tailoradio, «is on the same level as the other big phenomenon of in-store radio channels that harmonize the image of the big chains of stores.»

Salmoiraghi & Viganò’s web and in-store radio is a powerful communication medium with the advantage of transmitting the same selected music and the same commercials from Milan to Rome and from Turin to Palermo by means of a single and exclusive tool. «After winning the challenge of the first in-store radio, we decided to further expand our pool of users to include the web. One more tool that keeps us close to customers with information, entertainment, music and news» declared Salmoiraghi & Viganò marketing manager Gianni Cossar.