Rodenstock launches Prograssiv Life Free
With Progressiv Life Free®, Rodenstock makes its original, top-of-the-range progressive lens technology accessible to anyone who has been using the standard progressive range until now, and without having to pay more because Progressiv Life Free® lenses guarantee excellent value for money. “This is a very important aspect of the general economic transition that all societies are going through. In the ‘first level’ of progressive lens prices there is no better product than Progressiv Life Free®”, stated Alberto Tappainer, Managing Director of Rodenstock Italy.
The main advantage of the new Progressiv Life Free® lenses is that work is done on the internal surface of the lens rather than on the outside (standard lenses) to correct a vision defect and to match the lens to the eye, with the consequent widening of the field of vision. The benefits of internal progression can be compared to the difference in the field of vision when you look through a hole close up or further away: when the eye is closer to the hole, the field of vision is greater and becomes less as the distance increases.
Progressiv Life Free® lenses by Rodenstock were created to give maximum performance with all dioptric strengths, irrespective of lens strength. Overall, Progressiv Life Free® lenses have up to 40% more performance than conventional progressive lenses in the entry level range: they considerably increase vision quality and sharpness, they have a wider field of vision, less deformation and they are less tiring.
They are the progressive lenses that were lacking and only Rodenstock could make them. Because Rodenstock created the world’s first individual progressive lenses, the first to be made by calculating individual parameters. That was in 2000 and since then Rodenstock has always been the main player on the progressive lens scene and every year it has presented innovations in the sector. Alberto Tappainer commented: “Now with the new Progressiv Life Free® lenses, the range of Rodenstock progressive lenses has been further expanded: professional opticians will be able to advise their customers and confidently choose the lens that best interprets the expectations and characteristics of the individual. Another reliable step ahead in the partnership we offer the optics world.”
